Marketing · B2B Lead Generation & Performance
Growth through predictable B2B lead generation.
You invest budget in campaigns. Your sales team still gets too few qualified calls. We build a lead generation system out of message, funnel and campaign. You can run it yourselves in the mid term.
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Your marketing generates clicks. Your sales team needs meetings.
Many B2B companies buy reach. Ads are running and the budget is committed, but in the end too few qualified leads reach sales.
The message doesn’t land
Your ads don’t speak your audience’s language. You get attention, not demand.
The funnel breaks before the form
Visitors reach the page and leave again. Every drop-off is paid traffic without a result.
Nobody knows which channel delivers
Without clean tracking, budget gets allocated by gut feeling instead of by meetings.
Responsibility gets passed around
Marketing points at sales, sales points at marketing. Meanwhile, the budget keeps running.
“As a mid-sized industrial company, we actively looked for an agency that could support us on several levels and move us forward digitally. Right from the selection process, Moby Digg gave us the best gut feeling, and that is now confirmed in our collaboration.”
Lukas Muehlberger, Head of Marketing at NEUMO · rated 5/5 on Sortlist
How we build your lead generation.
Performance only works if your offer and your sales process are right. That is why we do not start with the campaign. We start with the message.
Positioning and message
We clarify who you want to reach and why that audience should buy from you. In a workshop we work out your audience’s most pressing problems and craft messages that start exactly there, with proof instead of claims. Message-market fit comes before budget: only once the message works in testing does serious media budget flow. Without this step every euro burns faster, with it every later ad gets cheaper.
Funnel and campaign
We build the conversion funnel from ad to meeting and launch campaigns on LinkedIn, Google and Meta. Instead of a single ad we systematically test many variants from several messages, hooks and layouts against each other. Before launch, a test campaign verifies tracking and access. Every decision rests on clean data from day one, and you always see what works, what a lead costs and what gets switched off.
Scale and handover
We evaluate campaigns in fixed cycles against clear KPIs, scale the winners and switch off the losers instead of talking them up. Then you decide: we hand the documented system over to your team and onboard them, or we stay at your side as an outsourced performance team. You determine how much you run in house. The goal is a system you own, one that makes you more independent, not more dependent.
What is included in your B2B lead generation.
Audience and pain analysis
Hook development for ads and content
Conversion funnel and landing pages
Campaigns on LinkedIn, Google (SEA) and Meta, YouTube where relevant
Creatives for every channel
Tracking, KPIs and reporting
Handover of leads to your sales team
Sales enablement: turning leads into deals.
Marketing delivers leads. In sales, half of them often get lost. We bring goals, CRM and processes into one line. That way, every qualified lead becomes a meeting, and every meeting becomes a deal.
Definition of OKRs and KPIs for marketing and sales
Growth Canvas as a shared steering foundation
CRM implementation with HubSpot to optimize customer management and interaction
Automation of recurring sales steps
Sales playbooks for a consistent approach across the team
Clean, documented handover from marketing to sales
Numbers, not promises.
We prefer talking about results over methods. Three examples from live campaigns.
Sun2Fold
90 qualified B2B meetings in 90 days, 227 leads at 1.17 million impressions. The starting point was a solar product needing explanation, whose value had to be told clearly first. Message first, then funnel and campaign: exactly the order we use to set up every project. The result shows that predictable sales meetings are no accident once the system behind them stands.
Franka Robotics
420 leads at 7 euros cost per lead, in a demanding research audience that barely reacts to classic advertising. That becomes possible when message and audience are precisely set before budget flows: the messaging has to speak the audience’s language, not the sales team’s. The value for you: even narrow niche audiences can be reached efficiently once the foundation is right.
YOU MAWO
A Europe-wide positioning and lead generation campaign for market entry. Instead of thinking campaign and brand separately, positioning, message and lead generation ran as one system, so every ad contact builds brand and creates demand at the same time. That interplay is what makes market entries predictable: visibility that pays into meetings immediately instead of waiting years for brand effect.
Projects for clients who stood right where you stand
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Checklist: 6 points for choosing a B2B lead generation agency
Does the agency review your message and audience before proposing budget?
Do you get clear KPIs and a clean tracking setup?
Does the agency show real numbers from comparable projects?
Is the channel mix (LinkedIn, Google, Meta) adapted to your audience, not a standard package?
Are leads properly qualified and handed over to your sales team?
Does the agency make you able to run the system yourselves in the mid term?
The budget is running, but sales is waiting for meetings? Check your funnel.
In 15 minutes, see where your funnel loses demand. The self-check reviews your message, funnel and campaign setup. The hook angle framework gives you ready-to-use approaches for new ads.
You will receive the self-check by email right away. No spam, unsubscribe anytime.
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FAQ
What is B2B lead generation?
B2B lead generation is the predictable build-up of qualified contacts for your sales team. It starts with the right message for the right audience, moves through a conversion funnel, and ends with campaigns on channels like LinkedIn, Google and Meta. The goal is not reach, but the handover of qualified meetings to your sales team.
Do you just sell reach, like other performance agencies?
No. We start with your message and your offer, not with media budget. We only scale campaigns once the message demonstrably works with your audience. Reach is a means to an end for us, what we measure is meetings and cost per lead, not impressions.
We already run campaigns, but too few qualified leads. What do you do differently?
We first check whether the problem sits in the message, the funnel or the channel mix. Campaigns often lose demand before the form, not after. That is exactly what our self-check shows you.
Which channels do you use for B2B lead generation?
Usually LinkedIn, Google (SEA) and Meta, with YouTube added where useful. The mix follows audience size, budget and funnel stage, not a standard package. Meta works in technical B2B too, because decision-makers spend private time there.
How fast do we see results?
First leads usually within four to six weeks. Solid, scalable results take about 90 days, because messages, audiences and channels have to be tested against each other before budget is concentrated on the winners.
Do you run lead generation for us permanently, or can we take it over ourselves?
Both are possible. Many clients take the system over after a build-up phase, with documentation and onboarding from us. Others keep us on permanently as their outsourced performance team. You decide, and we build for handover-readiness from day one.
What does it cost?
It depends on audience, channels and campaign scope. We work on retainer and set the investment together in a free intro call, including an honest assessment of the minimum media budget your audience can realistically be reached with.
What should you look for when choosing a lead generation agency?
Look for clear KPIs instead of vague promises, transparency in tracking, and an agency that reviews your message before proposing budget. A good agency makes you more independent over time, not more dependent.
Related insights.
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Part of our marketing system
B2B lead generation is one of several marketing services. You will find the full picture on our marketing page. Explore Marketing ↗
Ready for predictable B2B lead generation?
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Korbinian Lenzer, Co-Founder / Head of Sales
You talk directly to me: 30 minutes, a concrete assessment, no pitch.
Let's use a free intro call to find your biggest lever, whether that is the message, the funnel or the campaign.