Marketing · Funnels & Landing Pages

Landing Page Agency for Funnels That Convert

 

Your product needs explaining, but your landing page doesn't convince yet. We build message, structure and tracking so visitors become qualified leads.

 

Where many landing pages get stuck

Many B2B companies with a strong but complex product share the same pattern on their landing page: plenty of traffic, little conversion, and no one knows exactly why.

Visitors don't understand the offer right away

The message is too complex or too generic.

Beautiful, but no conversions

The page looks good, but hardly anyone completes the form. Design without clear structure doesn’t convince.

There's no clean tracking

No one can say where in the funnel visitors drop off.

A/B tests are missing entirely

Decisions come from gut feeling instead of data.

Traffic isn't a result. Conversion is.

Our approach

Analysis and message

We analyse audience, pain and offer in a compact workshop and distill the core message that carries the whole page. It has to match visitor expectations, otherwise the expensively bought click bounces within seconds. That is why we check the message against the ads that will bring the traffic before anything gets designed. Message match first, design second.

Build funnel and pages

We build landing page and funnel conversion-optimized: one clear message above the fold, a single conversion goal per page, a form without unnecessary hurdles, and a structure that answers objections before they arise. Tracking is set up before the first traffic arrives, so every later optimization rests on data. Mobile gets the same rigor as desktop.

Test and optimize

We run A/B tests against each other: headlines, structure, forms, always with one clear hypothesis per test. Decisions are made on real data, not opinion or taste. What wins becomes the new baseline, what loses delivers the insight for the next test. Conversion rates climb step by step instead of waiting for one big swing.

What's included

From the first message to ongoing optimization. You start with what moves the needle most.

Message-match workshop

A compact workshop where we bring audience, pain and offer to the point. The result is a core message that matches the ads visitors arrive through. Why this comes first: if ad and page do not make the same promise, visitors bounce before reading. The workshop prevents exactly that, before budget flows into traffic.

Page structure and wireframe

We structure the page to fit audience and funnel step: which section answers which question, where proof sits, when the call to action appears. The wireframe makes the build visible before design and copy are created. We debate the page’s logic while changes are still cheap, and the design later builds on a solid structure.

Copy and design in existing components

Copy and design are created within your existing, proven components, consistent with the brand and fast to implement. That saves development time and keeps the page maintainable, because no special case is created that nobody can service later. The core message from the workshop runs through every section, from headline to form button.

Conversion tracking setup

We set up conversion tracking cleanly before the first traffic arrives: goals, events and form measurement, configured in a privacy-compliant way. Why so early? Without clean data you cannot tell later which change made the difference, and every optimization becomes guesswork. With this setup, every decision is verifiable from day one, and you see which campaign brought which inquiry.

A/B testing setup

We set up testing so variants run against each other in a structured way, with one clear hypothesis per test instead of wild trial and error. We test what actually moves conversion: headline, structure, form. Team debates about opinions get replaced by results, and every round makes the page measurably better. No test is wasted, each one delivers an insight.

Ongoing optimization

On request we support the page continuously instead of once: we review test results in fixed cycles, prioritize the next hypotheses and implement them. A landing page is never finished, audiences, ads and competitors keep changing. Conversion rate stays a growing value instead of a snapshot from launch day.

Two projects, one principle

We work with the same method we've used to make other complex products understandable: sharpen the message first, then build the page, then test. Two projects show the principle.

Sun2Fold

A solar product that needs explaining, told clearly: 90 qualified B2B meetings in 90 days, 227 leads at 1.17 million impressions. The lever was message match: one core message carried consistently through ads and landing page, instead of many separate promises. The example shows what happens when page and campaign are treated as one funnel instead of two projects.

We are Missall

Sustainable growth in five steps: landing page and funnel for lead generation, built on one clear value proposition instead of many separate messages. Every section answers one question on the way to the inquiry, and tracking makes every step measurable. A website became a funnel that delivers inquiries predictably instead of occasional lucky hits.

Projects for clients who stood right where you stand

Turn your landing page into a real funnel

In a free intro call we look at your page and funnel together and show which steps to take first.

Landing page conversion checklist

Eight points to quickly tell whether your landing page is ready for traffic.

  • A clear message visible above the fold, without scrolling.

  • One single, unambiguous conversion goal per page.

  • A form with as few fields as possible.

  • Clean conversion tracking, set up before the first traffic arrives.

  • Trust elements such as logos, references or numbers in a visible spot.

  • A structure that answers objections before they arise.

  • Mobile view thought through as carefully as desktop.

  • An ongoing test plan instead of a one-time publish.

Traffic is there, conversions are not? Find the leak.

Lead-Gen Funnel Self-Check. In fifteen minutes you'll find where demand leaks in your funnel, plus a framework for hooks that sell even complex products. Free, after a short sign-up.

Das Moby Digg Studio in München

FAQ

 

What is a conversion funnel?

A conversion funnel is the sequence of steps a visitor goes through from first contact to inquiry or purchase. Each stage has its own goal and its own drop-off point, both measurable.

What makes a good landing page?

A good landing page has a clear message that matches visitor expectations, a structure that leads to the next step, and a form without unnecessary friction. Add trust elements in visible places and a mobile view as carefully considered as desktop.

How long does it take?

The first conversion-optimized landing page is usually ready within a few weeks, depending on scope and approval process. Optimization is then an ongoing process without a fixed end date, because every test round delivers new insights that keep improving conversion.

Do we already need traffic before you build a landing page?

No. We build the page traffic-ready first: message, structure and form are in place, tracking runs from the first second. The very first visitor already delivers data, and campaigns start without a blind-flight phase.

Do you work with our existing CMS or system?

We prefer building within existing, proven structures, so your team can maintain the page later and no parallel system is created. Whether your setup fits or a leaner solution would be faster is something we assess honestly in the intro call.

Who maintains tracking after the project ends?

You can take it over yourself, we hand over documented and train your team. Or we continue it in a retainer and deliver analysis plus optimization proposals along with it. Whichever fits your team and capacity.

Do you also build multilingual landing pages?

Yes, German and English are standard, other languages are possible. What matters to us: every language version has to convince in its own right, messages are transcreated rather than translated literally, and tracking measures each version separately.

What happens if an A/B test shows no clear winner?

Then we test the next hypothesis. No test is a wasted test, each one tells you what does not move your visitors. That too narrows down where the real lever sits, and protects you from rebuilding based on randomness.

Is a single landing page enough, or do we need a whole funnel?

It depends on the offer. A product needing explanation with a long buying process often needs several stages, a clear offer sometimes just one strong page. In the intro call we recommend what fits your product and audience, not the biggest package.

What should you look for when choosing a landing page agency?

Look for demonstrable results instead of pure design portfolios, clean tracking from day one, and an agency that tests instead of just designing. Ask specifically how optimization continues after launch: that is where it is decided whether the page improves or stands still.

Part of our marketing offering

Funnels and landing pages are one building block of marketing at Moby Digg. They interlock with B2B lead generation, websites and product launches and email marketing. The full picture is our marketing overview ↗.

Let's talk about your landing page

Korbinian Lenzer, Co-Founder / Head of Sales

Korbinian Lenzer, Co-Founder / Head of Sales

You talk directly to me: 30 minutes, a concrete assessment, no pitch.

In the free intro call we show concretely where your page loses visitors and which steps to take first.