Sun2Fold

Complex product, clear message – 90 new customer appointments in 90 days.

Introduction & our Approach

Sun2Fold builds mobile solar systems that automatically fold in and out. A smart solution for flexible, sustainable energy — and a USP that needs to be seen to be understood. Our mission: communicate a high-tech B2B product in a way that sparks interest — and drives demand. Together, we launched a campaign designed to convert:

• Audience testing with a clear winning claim: for innovative farmers — a positioning that resonates far beyond agriculture,

• A conversion-optimized funnel website that makes technical benefits instantly clear,

• Video ads that show the system in motion — because this is a product that sells best when seen in action.

The entire campaign ran on Meta — intentionally. Because when you know how to use the platform right, it delivers results even for complex B2B tech.

Result

The result: 90 qualified B2B appointments in just 90 days. A textbook example of how clarity, visual storytelling, and platform expertise can turn innovation into measurable demand. Impressions: 1.17 Millionen | Clicks: 7.131 | CPL: 103 € | Leads: 227