YOU MAWO
YOU MAWO on its way into new markets - through a Europe-wide positioning and lead-gen campaign.
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Introduction & our Approach
YOU MAWO stands for customised eyewear - developed using innovative scanning technology and 3D printing for a perfect fit and maximum comfort. Together with YOU MAWO, we designed a Europe-wide lead-gen campaign for opticians in Germany, Austria, the Netherlands and France. The aim was to gain new B2B contacts for the sale of the customised collection.
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Result
Through strategic hook testing, high-performing ad creatives, and funnel optimization, we turned vision into traction. The result: a lean, efficient campaign that delivered measurable leads and positioned YOU MAWO’s custom eyewear with impact.
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