Marketing · Email Marketing
Email marketing agency that turns contacts into conversations
Your contacts sit unused and newsletters get lost in the inbox. We build nurture sequences, reactivation and clean outbound, connected to HubSpot.
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Where email marketing usually gets stuck
Many companies collect contacts, but no one develops them further.
The newsletter goes out irregularly
Weekly for a while, then nothing for months. That builds neither expectation nor trust.
Cold lists stay cold
Old leads sit untouched. Yet the most expensive lead is the one you already have.
Interest never becomes a meeting
Someone shows interest once and never hears from you again. The buyer journey ends after the first email.
Mass emails burn trust
Generic sends to everyone lower open rates and damage the sender.
The most expensive lead is the one you already have and never touch again.
How we work
1. Data and segments
We bring order to your contacts: clean duplicates and inactive addresses, enrich data, and build segments by role, interest and buying stage, connected to HubSpot or your existing CRM. Why data first? Because the best sequence stays ineffective if it reaches the wrong recipients. Afterwards you know for the first time how much value your list really holds.
2. Sequences and automation
We build nurture and reactivation sequences that deliver the right value at the right moment, triggered by real behavior such as downloads, website visits or inactivity. Every email has a clear reason and a next step, automated instead of sent manually. The result is a system that moves contacts toward a meeting, even when nobody on your team has time for it.
3. Measure and optimize
We measure open rate, click rate and conversion rate continuously, A/B test subject lines and content, and optimize the sequences based on results. What does not perform gets rebuilt instead of resent. Your list’s impact grows month by month, and the reporting shows in black and white which sequence delivers meetings and which only creates traffic.
What's included
Segmentation and CRM structure in HubSpot
Nurture sequences along the buyer journey
Reactivation of cold contacts
Email outbound with a clear reason to reach out
Newsletter concept, copy and design
Automated workflows for recurring sequences
Reporting and ongoing optimization
Projects for clients who stood right where you stand
For us, email marketing is part of the funnel, not a channel on its own. In our lead-gen and marketing projects, this nurturing is exactly what turns interest into meetings and keeps contacts from getting lost. The lever shows up in the open, click and conversion rate of individual sequences, not in one single agency-wide number.
Selected projects
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Model and value
Email marketing works over time, in ongoing operation. That is why we work on a retainer basis, usually as part of a marketing retainer or as its own monthly track. Investment depends on contact volume, number of sequences and scope of segmentation. The lever is more revenue from contacts you already have. You get a concrete offer after the free intro call.
Checklist: Is your email marketing ready to grow?
Your contacts are segmented, not just one list
Automated nurture sequences exist instead of one-off sends
Cold contacts get reactivated instead of ignored
Email outbound has a clear reason to reach out
HubSpot or a comparable CRM is connected
Open, click and conversion rate are measured regularly
Newsletters go out on a predictable schedule
Thousands of contacts, no conversations? Take the check.
A short self-assessment with template. In fifteen minutes you'll see where nurturing is missing between contact and meeting, and which three sequences to build first. Free. You will receive the template directly by email, no spam, unsubscribe anytime.
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FAQ
What is email marketing and lead nurturing?
Email marketing is the targeted sending of messages to contacts who know your company or should get to know it. Lead nurturing is the part that develops contacts across several emails until interest turns into a conversation. Together, they turn an address list into a channel that delivers meetings continuously.
What makes good B2B email marketing?
Good B2B email marketing is segmented, automated and tied to a clear reason to reach out. It delivers value instead of pressure, connects to HubSpot or a comparable CRM, and gets measured continuously against open, click and conversion rate instead of being sent by gut feeling.
How long until email marketing delivers results?
First improvements in open and click rate usually show within four to six weeks. Noticeable effects on meetings and conversations typically take two to three months, because sequences need to run and get optimized first.
Do you use our existing tool?
We prefer HubSpot, because segments, sequences and reporting connect cleanly there. We integrate existing setups instead of forcing a migration. Whether a move makes sense is something we assess honestly in the intro call, often your current tool is enough.
Is outbound legally compliant?
We operate within current regulations and always with a clear reason and relevant value for the recipient. We reject bought lists and indiscriminate cold-mailing, it damages deliverability and reputation. For legal specifics, consult your legal counsel where in doubt.
What if our list is old?
Then we start with reactivation and cleanup before building new sequences. Whoever responds gets re-segmented, whoever stays inactive is removed. That improves deliverability and open rates immediately, and your metrics reflect reality afterwards.
Does email marketing depend on lead generation?
Email is the glue between lead and meeting: freshly generated leads get developed through nurturing instead of fizzling out after one call. But it also works on its own, for reactivating existing contacts or as a newsletter with a system behind it.
What is the minimum number of contacts we need?
There is no fixed minimum. What matters is whether meaningful segments can be built and new contacts keep coming in. Even a few hundred well-matched contacts can carry effective nurturing if the audience is right. We check that in the intro call.
Do you also handle the newsletter?
Yes. Concept, copy and design are part of the scope, planned in the same editorial rhythm as the rest of your communication. The newsletter turns from an obligation into a predictable channel, optimized for open and click rates instead of merely being sent.
What should you look for when choosing an email marketing agency?
Look for CRM experience, especially with HubSpot, a clear process instead of one-off emails, and reporting that shows open, click and conversion rate instead of just send counts. A good agency connects email marketing to your whole funnel instead of running it in isolation.
Related insights
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Get the value out of your contacts
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Korbinian Lenzer, Co-Founder / Head of Sales
You talk directly to me: 30 minutes, a concrete assessment, no pitch.
In the free intro call, we show where email has the biggest lever in your funnel.