Kelela

The campaign website for experimental R’n’B musician Kelela contrasts physicality and virtual surface. Visit website ↗

Introduction

Kelela combines R’n’B with offbeat genres and experimental sound textures. Almost three years after her EP “Hallucinogen”, her debut album “Take me Apart” follows in 2018, released on the British independent label Warp Records.

Challenge

Warp Records and Kelela’s management asked the Moby Digg Design Team to design and implement a website for her debut album. The title of the new album is “Take me apart” and describes Kelela’s understanding of postmodern identity formation on a political and personal level.

Outcome

The website plays with the dichotomy of the haptic body and virtual surfaces. Extreme close-ups of the artist seem to float in a digital ether.