Shaping digital DNA with interior brands

In our digitalized world, change will always persist. We therefore want to enable interior brands to discover their digital DNA and develop it resiliently. Through our deep understanding of extraordinary characters and eye-to-eye collaboration, we aim to shape identities beyond zeitgeist.

Ingo Maurer

Connecting people through captivating narratives & progressive aesthetics.

Within the scope of the Salone del Mobile 2023 in Milan, Moby Digg has been commissioned by Ingo Maurer to develop the concept for the communications surrounding this event. The challenging task of an early teasers is to subtly convey what is happening without revealing too much. Read more.

Shaping digital DNA with interior brands – Ingomauerer Picture Website Key Visual Landingpage

Studio Experiment

Empowering brands to discover what they are made of.

Behind every kitchen there’s a dream to come true. As part of a studio experiment, we deliberately put high-quality kitchens in an unprecedented abstract 3D world. Within the context of this surrealistic world, we show the target group what kitchens could have to offer and we shape new perspectives within peoples minds.

Shaping digital DNA with interior brands – Studio Experiment
Shaping digital DNA with interior brands – Studio Experiment

USM

Enabling brands to uncover their digital DNA.

USM offers an easy-to-use 3D configurator for customers. The new augmented-reality function visualises the self-designed furniture pieces inside your living space. The challenge of this project: Introducing this new feature– whilst at the same time highlighting the playful character of the modular system. Read more.

Eham

Shaping unique digital identities that cross boundaries.

A family-owned carpentry business with a strong Bavarian heritage is given a rebranding and new website design. Moby Digg develops a visual language that understands and refines the core of the brand. Eham stands for the contemporary approach to interior design combined with the inherent beauty of natural materials. Read more.

Shaping digital DNA with interior brands – Eham
Shaping digital DNA with interior brands – Eham
Shaping digital DNA with interior brands – Eham
Shaping digital DNA with interior brands – Eham

Otto Keller

Collaborating empathic and close-knit.

A high quality lifestyle online store with minimalist design for Otto Keller. The company works with experts from the fields of medicine and research and has high standards for the ecological and animal-friendly production of all its products. Moby Digg therefore made it their mission to present both sales and expertise in conceptual balance.

Shaping digital DNA with interior brands – Startseite Mockup

Vitruv

Understanding the personality of a brand in its entirety.

Inspired by the characteristic modular system, the Moby Digg design team created a website able to grow organically. Like the Vitruv objects, the visual identity is deliberately pared down. The underlying grid system is an abstraction of its modularity and translates the design principles to the website’s user interface and visual appearance – compact and reduced, functional and elegant. Read more.

Shaping digital DNA with interior brands – Vitruv
Shaping digital DNA with interior brands – Vitruv

Contact

Korbinian Lenzer Co-Founder & Communication Strategist T: +49 89 189 194 90 k.lenzer@mobydigg.de

Korbinian Lenzer Co-Founder & Communication Strategist T: +49 89 189 194 90 k.lenzer@mobydigg.de

Selected Clients

Mercedes Logo
Marcopolo Logo
Shaping digital DNA with interior brands – Staatsoper Stuttgart
Shaping digital DNA with interior brands – Arizona State University
Shaping digital DNA with interior brands – Fochtmann
Shaping digital DNA with interior brands – Takeda
Shaping digital DNA with interior brands – Tantris
Shaping digital DNA with interior brands – Munchner Kammerspiele
Fc Bayern Basketball Logo
Shaping digital DNA with interior brands – Schotten Hansen
Bulthaup Logo
Shaping digital DNA with interior brands – Meter