myflexbox
Lead Generation for the Package Station Network of Tomorrow.
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Challenge
myflexbox operates provider-neutral, solar-powered parcel stations available around the clock – as smart infrastructure for cities, residential neighborhoods, retail, and gas stations. The offering is compelling, and market demand is real. With the rapid expansion of the network, the goal was to take location-partner acquisition to the next level and systematically build it out through measurable performance channels. The task was to build a scalable lead funnel that reaches four very different target groups – housing companies, gas stations, retail businesses, and municipalities – with tailored messaging, converting them into qualified location inquiries: turning a strong infrastructure offering into a predictable, cost-efficient lead machine across two markets (Germany & Austria).
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Approach
We consistently optimized the existing Meta channel for cost-per-lead and built the Google channel completely from scratch – in parallel across Germany and Austria. Each target group received its own messaging built around the established brand markers – provider-neutral, solar-powered, 24/7, free for location partners. We evaluated leads and CPL by country and channel on a weekly basis, shifted budgets to wherever lead costs were lowest, and continuously refined the funnel logic.
To broaden lead generation beyond the established channels for the long term, we also activated TikTok and YouTube – with the goal of building sustainable, standalone lead channels there as well.
Complementing the performance track, an accompanying awareness campaign was launched around the football summer – across social media and through motion ads. It contributes to brand awareness and supports lead generation with a more emotional, high-reach presence.
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Result
Over nine weeks, qualified lead volume was scaled massively – in both markets simultaneously. The average cost-per-lead via Google was significantly lower than the Meta average – a clear signal of where the budget has the greatest leverage. What began as strong performance potential became a predictable, dual-market-ready lead funnel that measurably scales myflexbox's location-partner acquisition – complemented by an awareness campaign that gives the brand broader visibility.
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