Hofgarten Apotheke

New website for one of the region's largest cannabis assortments.

Challenge

Hofgarten Apotheke has built one of the strongest cannabis assortments in its region. Until now, that strength was barely visible. Growth so far has come almost entirely through word of mouth. A digital presence that matched the assortment didn't exist.
Patients faced a concrete everyday problem. Anyone wanting to know if a specific product was currently available had to call or visit in person. An independent overview of current stock didn't exist.

Approach

The starting point was a workshop with the pharmacy, to clarify target audience, goals, and the existing framework. There was no CI and no brand guidelines beyond the existing logo. Out of this came a standalone page, independent from the pharmacy's main website. Its task: make products and availability understandable at a glance.

A system of color accents makes information quickly graspable. No legend or explanatory text is needed. The interface is deliberately kept simple, so differences between products are immediately recognizable. This applies to patients as much as to the pharmacy team, who maintain the page themselves. The site was built with Framer as a no-code solution. This makes changes to stock possible without developer effort.

Result

The result is an independent, clearly structured stock overview. It shows at a glance, in an understandable way, what's actually available, without the detour of a phone call or an in-person visit. For Hofgarten Apotheke, the page is the digital business card that finally matches their actual assortment. And a tool they can keep up to date without outside help.ut outside help.