Indorse
Introduction
Indorse empowers people to learn and openly exchange both professional and social skillsets. It is a blockchain-based online platform that is secure, non-biased and free of charge. Its data security utilizes the new model of tokenization and, unlike other traditional platforms, Indorse has built a network that gives users full control over their data.
Challenge
Indorse approached Moby Digg with a challenge — create a recognizable corporate identity for the brand, but simultaneously emphasize each user’s individual and unique personality.
Approach
Moby Digg’s digital design team created a branding system constructed from basic shapes, inspired by the idea of personal growth and the will to embrace individuality. The result not only visualizes an abstraction of the abbreviated IND but also reflects the Indorse mentality that “each of us is unique, colorful and different as an individual”.
Outcome
The corporate identity’s visual elements make up the foreground of Indorse promotional material. The logo and other shapes are used as a mask for photos of people. This presented the design team with the possibility to interlace geometric patterns with human elements and bring different personalities into focus. Their approach underlines that there is a real person behind each skillset. Indorse is a platform for individuals, their talent and the freedom to control the online representation of both.
Impact
The typography that was developed exclusively for Indorse emphasizes the brand’s playful essence. It breaks with conventions and encourages users to think outside of the box and try new things.
The visual system is designed to display user data. By keeping the visuals abstract, Moby Digg gave the brand a distinctive look. Still, particular graphics can be used to illustrate complex data: By using a custom-developed generative tool, users can access individual patterns that reflect the skills they have. As users add more skills and validate them, their patterns transform.
Try the generative tool here.
