Great products
which struggle online

Interior brands live from material, proportion and detail. Online, what makes the difference often gets lost:

The presence doesn't keep up with the product. The furniture is world-class, the website looks off the shelf.

The brand stays interchangeable. Without clear positioning, even high-end work quickly looks like every other studio.

Imagery and story are missing. Without a consistent aesthetic and a carrying narrative, no desire is created online.

Our approach

We think interior brands as one system, from material to pixel:

Find the substance. We work out what your brand really stands for and translate it into clear positioning.

Craft the identity. From that emerges a visual language with imagery and tone that makes your quality visible.

Build it digitally. Website, configurators and communication take the brand to where your customers decide.

Interior brands we have shaped

From the lighting icon to the carpentry with Bavarian heritage: a selection of interior brands for which we developed digital identity and presence.

Ingo Maurer

Connecting people through captivating narratives & progressive aesthetics.

Within the scope of the Salone del Mobile 2023 in Milan, Moby Digg has been commissioned by Ingo Maurer to develop the concept for the communications surrounding this event. The challenging task of an early teasers is to subtly convey what is happening without revealing too much.

Studio Experiment

Empowering brands to discover what they are made of.

Behind every kitchen there’s a dream to come true. As part of a studio experiment, we deliberately put high-quality kitchens in an unprecedented abstract 3D world. Within the context of this surrealistic world, we show the target group what kitchens could have to offer and we shape new perspectives within peoples minds.

USM

Enabling brands to uncover their digital DNA.

USM offers an easy-to-use 3D configurator for customers. The new augmented-reality function visualises the self-designed furniture pieces inside your living space. The challenge of this project: Introducing this new feature– whilst at the same time highlighting the playful character of the modular system.

Eham

Shaping unique digital identities that cross boundaries.

A family-owned carpentry business with a strong Bavarian heritage is given a rebranding and new website design. Moby Digg develops a visual language that understands and refines the core of the brand. Eham stands for the contemporary approach to interior design combined with the inherent beauty of natural materials.

Otto Keller

Collaborating empathic and close-knit.

A high quality lifestyle online store with minimalist design for Otto Keller. The company works with experts from the fields of medicine and research and has high standards for the ecological and animal-friendly production of all its products. Moby Digg therefore made it their mission to present both sales and expertise in conceptual balance.

Vitruv

Understanding the personality of a brand in its entirety.

Inspired by the characteristic modular system, the Moby Digg design team created a website able to grow organically. Like the Vitruv objects, the visual identity is deliberately pared down. The underlying grid system is an abstraction of its modularity and translates the design principles to the website’s user interface and visual appearance – compact and reduced, functional and elegant.

Does your digital presence feel as high-quality as your products? The free interior brand check shows you in a few minutes where website, brand and imagery lag behind your product quality and which levers move the most. Free.

Let us find your strongest growth lever

Korbinian Lenzer, Co-Founder / Head of Sales

You talk directly to me: 30 minutes, one concrete assessment, no pitch. Together we go through where you stand today, which of the three levers — brand, marketing or talents — moves the most right now, and what a sensible first step looks like.