TAAALKS
Introduction
Boundaries in the field of design are shifting — borders are being challenged and constantly broadened by new tools and approaches that include code, animation and dimensionality.
Challenge
Moby Digg has years of experience in digital design and exploring the borders of modern technology and visual design. It is Moby Digg’s intrinsic objective to not limit themselves in the practical application of these skills. This objective not only serves clients, but also the ongoing exchange of knowledge with other kindred spirits and lateral thinkers. TAAALKS puts this into practice.
Approach
Following the “Aabbc” exhibition in Munich, which brought together contemporary international graphic designers, the “TAAALKS – Challenging Boundaries” conference was born. A networking and exchange event that brings together creative coders and designers seeking new perspectives.
Outcome
The conference has been held twice by now — first in Munich and online the following year. The format gives creative studios and individuals the opportunity to present innovative and unconventional projects that negotiate and navigate the borders between different fields of expertise.
Impact
Moby Digg developed a visual identity for the event that contains website and animations as well as posters, stickers, invitation cards, etc. The branding is characterized by the use of strong colors, contrasts, and moving shapes. The constant repositioning of the shapes and colors summons a huge variety of optical illusions and shifting perspectives that in turn are representative of new design processes at the intersection of design and coding.
Team
Creative Direction: Maximilian Heitsch
Art Direction: Gabriela Baka, Jennifer Oswald
Animation: Jennifer Oswald
Design: Jennifer Oswald, Gabriela Baka, Marco Kawan, Julia Schmitt
Sound: Artur Nagenrauft
Development: Artur Nagenrauft, Maximilian Heitsch, Korbinian Lenzer
Photography: Hans Findling
