Made in Fukushima
A book made of rice straw harvested from decontaminated fields. Book Design for METER Group including editorial design, data visualization and infographics.
Introduction
Challenge
A team of environmental scientists has developed a sustainable decontamination method that preserves fertile soil. It reduces the amount of radioactive waste by 95% and enables farmers to grow perfectly safe rice again. However, although the rice passes strict tests, consumers are unwilling to buy it – because stigma outweighs scientific truth.
Approach
Outcome
Team
Creative Direction & Concept: Alex Schill – Chief Creative Officer, Serviceplan Group · Franz Röppischer – Creative Director, Serviceplan Innovation · Lorenz Langgartner – Creative Director, Serviceplan Innovation · Saurabh Kakade – Creative Producer, Serviceplan Innovation · Eduardo Alvarez – Art Director, Serviceplan Innovation · Carolina Soto – Junior Copywriter, Serviceplan Innovation
Fotography & Concept: Nick Frank – Photographer
Design: Maximilian Heitsch – Creative Director, Moby Digg · Gabriela Baka – Lead Designer, Moby Digg · Sebastian Haiss – Information Designer, Moby Digg · Ricardo Abbaszadeh – Designer, Moby Digg
Client: Dr. Colin Campbell – VP Environment, METER Group · Christian Hertel – VP Marketing, METER Group · Scott Campbell – CEO, METER Group · Kirsten Ralph – Marketing Manager, METER Group · Julia Mumford – Marketing Manager, METER Group · Kersten Campbell – Marketing, METER Group · Dr. Masaru Mizoguchi – Head of Global Agricultural Sciences, The University of Tokyo · Yoichi Tao – President, Fukushima Saisei
Production: Robert Kaminski – Head of Print Production, Serviceplan Solutions · Quentin Lichtblau – Writer, Freelance · Johannes Maierbacher – Editor, Albert Coon · Andreas Wolf – DoP, Albert Coon · Rumi Tominaga – Producer, Freelance · Ivan Kovac – Cinematographer, Freelance · Yuta Matthew Kato – Producer, SAS – Shoot in Japan