Eham

A family-owned carpentry business with a strong Bavarian heritage is given a rebranding and new website design. Visit website ↗

Introduction

Eham is a family-owned carpentry business that is deeply rooted in Bavaria, Germany. They specialize in timber processing and build anything from high-end kitchens to doors and staircases — breathing life into any interior vision they are presented with. By creating custom designs tailored to their clients’ inclinations, Eham provides a full service spectrum that covers project management, an in-house interior design team, as well as a wood workshop and showroom.

Challenge

Eham came to Moby Digg for a complete rebranding — this included their logo, website and overall visual identity. They approached the digital design team in Munich to develop a visual language that understands and refines the core of their brand. Eham stands for the contemporary approach to interior design combined with the inherent beauty of natural materials.

Approach

The Moby Digg digital design team recognized the family business and its long-standing tradition as a rich source of information and heritage, so the decision was made to involve the client in the redesign process as much as possible. During the research-process, the team aimed to create a cohesive image that spans the work that Eham produces, their values, and their identity.

Outcome

The goal was to maintain some of the old logo’s key elements, such as the crossbars in the letters “E” and “H”. So, Moby Digg created a custom variable font based on these letterforms that morphs between the old and the new. Using this tool, the client was given a greater insight into the scope of the rebranding and could actively choose one of the morphing stages that would then be pursued further into a new logo form.

Impact

The logo’s most apparent association are its “joints” — the elements between pieces of wood, glued together, visible in floors or walls. These elements symbolize connection and precision. Moby Digg decided to incorporate those symbols into the new identity. The design team used the thickness of the letter as the starting point for the gutter between images, allowing for more architectural, modular, and constructed layouts. The final grid system derives from the letterform “E” by activating the left margins and distances between sections as composition elements. This results in a clean and tidy design, which plays with structure and building forms within white space, calling attention to the intricate interplay of wood structures and architectural choreography.
In order to amplify sensory perceptions and the quality of Eham’s work in their digital space, Moby Digg placed a focus on imagery. To seduce viewers and draw them into Eham’s world, the team specifically directed the imagery and videos on the site in combination with the chosen typography. A warm color palette that is reminiscent of wooden hues creates a natural and inviting atmosphere. The new identity expresses elegance and lightness balanced with originality while referencing the use of  raw material in Eham’s detail- and quality-driven work.