YOU MAWO

YOU MAWO on its way into new markets – through a Europe-wide positioning and lead-gen campaign.

Introduction & our Approach

YOU MAWO stands for customised eyewear – developed using innovative scanning technology and 3D printing for a perfect fit and maximum comfort.

Together with YOU MAWO, we designed a Europe-wide lead-gen campaign for opticians in Germany, Austria, the Netherlands and France. The aim was to gain new B2B contacts for the sale of the customised collection.

Result

Through strategic hook testing, high-performing ad creatives, and funnel optimization, we turned vision into traction.

Ad Spend: €2,358 | CPL: €23 | Impressions: 185,000 | Leads: 103

The result: a lean, efficient campaign that delivered measurable leads and positioned YOU MAWO’s custom eyewear with impact.