USM

“Reimagine your shelf” – A campaign as modular and flexible as the furniture construction system itself.

Introduction

USM Haller is the Swiss design classic among modular furniture systems. The iconic steel spheres transform the chrome tubes and elegant metal surfaces to timeless objects. Intuitively assembled with the possibility of endless combinations – from simple storage spaces to complex systems.

Challenge

USM offers an easy-to-use 3D configurator for customers. The new augmented-reality function visualises the self-designed furniture pieces inside your living space. The challenge of this project: Introducing this new feature– whilst at the same time highlighting the playful character of the modular system.

Outcome

The basic principle of the USM furniture system Haller is impressively simple – connecting points, cross struts and coloured surfaces. The design of the campaign visualises this timeless principle in a graphic grid. Shifting lines lead to continuously changing structures. Daily objects appear and illustrate the usage of the furniture in diverse living– and working–environments. Finally, the two-dimensional illustration converts to three-dimensional furniture in a flowing animation.