Rieder specializes in the production of economical and sustainable facade solutions made of glass fibre reinforced concrete. Inspired by the requirements of its customers, Rieder pushes the functional and aesthetic boundaries of concrete. Intelligence, aesthetics and emotion are the ingredients that give the material a new meaning.
How do you combine editorial and technical content aesthetically? The website should unite both: convey Rieder’s philosophy and design standards and also bring the extensive product catalog with all its facets to life.
Like Rieder’s products, the website is aesthetically pleasing and at the same time reduced to the essentials. With simple but efficiently used design elements, the complex structure of the site was given a simple yet functional appearance. People from a wide range of target groups are thus able to derive their individual benefit from the site. Reading the numerous articles, discovering Rieder’s successful projects or configuring an individual product – all of these points should be given equal attention.
But how do we represent the other, functional side of Rieder’s work and offer visitors to the site a real benefit? The solution to this is to integrate some helpful features that give visitors an understanding of the variety of projects and the numerous possibilities for product personalization. The simple but effective design follows the signature of Rieder’s products and harmonizes aesthetics and functionality.
The unusually elegant appearance for the construction industry sets Rieder apart from its competitors. At the same time, technically sophisticated functions fit seamlessly into the design and, together with the editorial content, form a unit that offers all target groups individual added value.
