Marc O’Polo
A 3D visualisation to communicate the recycling process behind Marc O Polo’s sustainable clothes. — The fashion brand’s Low Impact campaign.
Introduction
On their journey, many aspects are taken into account such as transportation and logistics, packaging and a supply chain traceability, but also social responsibilities, human rights, and stakeholder engagement. And of course, the production of sustainable fabrics, which later become clothing and accessories, is considered of particular importance.
Challenge
The challenge was to visually present the complex recycling process of the fabric production within a 30 seconds video. Technical correctness and understanding the brand of Marc O’Polo are vital here.
Approach
The idea was to tell a thrilling story starting in a studio-like atmosphere and to take the viewer along on the journey to the final product waving in the sky.
The complexity of the recycling process could be reduced to six essential processing steps. The accompanying color scheme starts in earthy, sandy tones that conceptually symbolize the studio. The colors then gradually fade to a light blue tone.
The sound in the video needed to be authentic and modern, so foley sounds and ASMR were used to create an appealing sound design. In creative direction AI programs were used for both sky development and fabric generation.
Outcome
The final result shows a 3D animated used PET bottle with thin scratches and fingerprints on an earthy toned background. The bottle starts to slowly shrink into a smaller form until it implodes completely. From this a neutral colored particle cloud is formed. On a slightly beige clean studio background recycled pellets are hovering.
Dark green colored granulate is now added to the cloud of pellets dying them all green. All particles melt down into multiple flowing strings that keep spiring downwards.
The motion becomes faster and stronger and strings are visibly becoming yarns that stretch out in order. Slowly the green yarn becomes fabric and the beige background fades into light blue. In the end, the fabric hovers beautifully in the sky and the Marc O’Polo logo appears.
