Kobaltblau

The visual identity of an IT management consultancy puts the focus on its employees and their personalities. Visit website ↗

Introduction

Although kobaltblau was only founded in 2016, the team has more than 100 years of experience in IT management consulting. In addition to sustainable and high-quality solutions for customers, the focus at kobaltblau lies on people and their personality.

Challenge

To reposition the company’s place in the market, kobaltblau engaged with the Moby Digg design team to develop a visual identity and new online presence.

Approach

kobaltblau offers its employees the freedom to develop and fully utilize their own potential. Through a multi-part workshop series, the Moby Digg design team got a deep understanding of kobaltblau’s employees and their wishes and expectations.

Outcome

The new brand image for kobaltblau represents the company as a blend of numerous individuals. Using round shapes with the ability to move, the revised identity visualizes the company’s core competencies: dynamism, flexibility, and the ability to cooperate in a team.