720 Protections
Website- and shop design for an outdoors-loving company that optimizes safety in the extreme. Visit website ↗
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Introduction
720protections started researching protective outdoor-gear years preceding their launch in 2020. The company sets new standards in terms of protective gear for outdoor activities. 720protections aims to produce safety equipment which makes the experience of sports carefree and enjoyable to the fullest.
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Challenge
720protections asked the Moby Digg team to design their new website complete with a webshop giving clear insights into the specifications of their protective helmets.
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Approach
‘SEVENTWENTY’ stands for the sum of the inner angles of a hexagon, always resulting in 720°. The hexagon is at the heart of the honeycomb-shape that defines the structure of the 720 helmets. The Moby Digg design team used this hexagon as a leading principle for the design of the website. Combined with bold stripes and clear animations, the technicality of the products are shown and explained in an intuitive manner while navigating through the website.
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Outcome
The design of the 720protections website and webshop represent the company’s core characteristics, namely their excellent technical know-how of the products they offer and their personal relationship to the outdoor activities they are part of.
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