Privacy Policy
Table of contents
- Introduction and overview
- application area
- legal bases
- contact details of the person responsible
- contact details of the data protection officer
- storage duration
- rights according to the General Data Protection Regulation
- data transfer to third countries
- data processing security
- communication
- web hosting
- Cookies
- Web Analytics
- MailChimp data protection declaration
- SalesViewer data protection declaration
Introduction and overview
We have written this data protection declaration (version 04.08.2021-311292770) to provide you with the General Data Protection Regulation (EU) 2016/679 and applicable national laws to explain which personal data (data for short ) we as the controller – and the processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data that we process about you.
Data protection declarations usually sound very technical and use legal terminology. However, this data protection declaration is intended to describe the most important things to you as simply and transparently as possible. As far as transparency is beneficial, technical terms are explained in a reader-friendly manner , links to further information and Graphics used. We are thus informing in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or the other piece of information that you were not familiar with.
If you still have questions, we would like to ask you to contact the responsible body named below or in the imprint, to follow the existing links and to look at further information on third-party sites. You can of course also find our contact details in the imprint.
application area
This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as the name, email address and postal address of a person. The processing of personal data ensures that we can offer and invoice our services and products, be it online or offline. The scope of this data protection declaration includes:
- all online presences (websites, online shops) that we operate
- Social media appearances and email communication
- mobile apps for smartphones and other devices
In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
legal bases
In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online at EUR-Lex, the gateway to the EU -Right, under https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679 read.
We only process your data if at least one of the following conditions applies:
- Consent (Article 6 Paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose . An example would be the storage of the data you entered in a contact form.
- Contract (Article 6 Paragraph 1 lit. b GDPR): We process yours in order to fulfill a contract or pre-contractual obligations with you Data. For example, if we conclude a sales contract with you, we need personal information in advance.
- Legal obligation (Article 6 Paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we will process your data. For example, we are legally required to keep invoices for bookkeeping. These usually contain personal data.
- Legitimate interests (Article 6 Paragraph 1 lit. the processing of personal data before us. For example, we have to process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.
Other conditions such as the taking of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually apply to us. If such a legal basis should be relevant, it will be shown at the appropriate point.
In addition to the EU regulation, national laws also apply:
- In Austria this is the federal law for the protection of natural persons when processing personal data () Data Protection Act ), in short DSG .
- In Germany the Federal Data Protection Act , in short BDSG .
If other regional or national laws apply, we will inform you about them in the following sections.
contact details of the responsible person
If you have any questions about data protection, you will find the contact details of the responsible person or office below:
Moby Digg GmbH
Elvirastr. 25, 80636 Munich, Germany
Authorized to represent: Maximilian Heitsch und Korbinian Lenzer
Email: touch@mobydigg.de
Telephone: +49 (0) 89 189 1949 0
Imprint: www.mobydigg.de/en/imprint
contact details of the data protection officer
Below you will find the contact details of our data protection officer.
Email: touch@mobydigg.de
Telephone: +49 (0) 89 189 1949 0
storage duration
The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose no longer exists, for example for accounting purposes.
If you want your data to be deleted or if you revoke your consent to data processing, the data will be deleted as soon as possible and unless there is an obligation to store it.
We will inform you below about the specific duration of the respective data processing, provided we have further information.
Rights according to the General Data Protection Regulation
According to Article 13 GDPR, you have the following rights to ensure that data is processed fairly and transparently:
- According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If so, you have the right to receive a copy of the data and the following information:
- for what purpose we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data will be stored;
- the existence of the right to rectification, deletion or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (you can find links to these authorities below);
- the origin of the data, if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.
- According to Article 16 GDPR, you have the right to correct your data, which means that we have to correct the data if you find errors.
- According to Article 17 GDPR, you have the right to deletion (“right to be forgotten”), which specifically means that you can request the deletion of your data.
- According to Article 18 GDPR, you have the right to restrict processing, which means that we are only allowed to save the data but no longer use it.
- According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format on request.
- According to Article 21 GDPR, you have a right of objection, which will result in a change in processing after enforcement.
- If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you can oppose to object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
- If data is used to operate direct mail, you can object to this type of data processing at any time. We are then no longer allowed to use your data for direct marketing.
- If data is used to operate profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
- According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
In short: You have rights – do not hesitate to contact the person in charge listed above!
If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. For Austria this is the data protection authority, whose website you can find under https://www.dsb.gv.at/ find. In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:
Bavaria data protection authority
State commissioner for data protection: Prof. Dr. Thomas Petri
Address: Wagmüllerstr. 18, 80538 Munich
Phone number: 089/21 26 72-0
Email address: poststelle@datenschutz-bayern.de
Website:
https: //www.datenschutz-bayern. de /
data transfer to third countries
We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or is contractually necessary and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason that we have data processed in third countries. Processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, can mean that personal data is processed and stored in unexpected ways.
We expressly point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may mean that data may not be processed and stored anonymously. Furthermore, US government authorities may have access to individual data. In addition, it can happen that the data collected is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU, provided that this is offered.
At the appropriate places in this data protection declaration, we will provide you with more detailed information about data transfer to third countries, if this applies.
security of data processing
In order to protect personal data, we have implemented both technical and organizational measures. Wherever possible, we encrypt or pseudonymize personal data. As a result, we make it as difficult as possible, as far as possible, for third parties to infer personal information from our data.
Art. 25 GDPR speaks of “data protection through technology design and data protection-friendly default settings” and means that both software (e.g. forms) and hardware (e.g. access to the server room) always think of security and appropriate security Measures. If necessary, we will go into specific measures below.
TLS encryption with https
TLS, encryption and https sound and are very technical. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transfer data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “overhear”.
We have thus introduced an additional security layer and comply with data protection through technology design Article 25 (1) GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer protection by the small lock symbol 
top left in the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” for good links to further information.
communication
| Communication summary
👥 Affected: Anyone who communicates with us by phone, email or online form |
If you contact us and communicate by phone, email or online form, personal data may be processed.
The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for the same length of time or for as long as required by law.
Affected persons
The above-mentioned processes affect everyone who contacts us via the communication channels we have provided.
Phone
When you call us, the call data is stored in pseudonymized form on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved for answering inquiries. The data will be deleted as soon as the business case has ended and legal requirements allow.
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone, …) and data is saved on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements allow.
Online forms
If you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to an email address from us. The data will be deleted as soon as the business case has ended and legal requirements allow.
Legal bases
The processing of the data is based on the following legal bases:
- Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to save your data and continue to use it for the purposes of the business case;
- Art. 6 Para. 1 lit.b GDPR (contract): There is a need to fulfill a contract with you or a processor such as B. the telephone provider or we have to provide the data for pre-contractual activities, such as B. the preparation of an offer, process;
- Art. 6 Para. 1 lit.f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional manner. For this purpose, certain technical facilities such. B. e-mail programs, Exchange servers and mobile network operators are necessary to operate communication efficiently.
Webhosting
| Web hosting summary
👥 Affected: visitors to the website |
What is web hosting?
When you visit websites these days, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all websites on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one here). By domain we mean example.de or musterbeispiel.com.
When you want to view a website on one screen, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.
This web browser has to connect to another computer where the website’s code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.
When the browser establishes a connection on your computer (desktop, laptop, smartphone) and while data is being transferred to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server must also store data for a period of time in order to ensure proper operation.
As an illustration:
Why do we process personal data?
The purposes of data processing are:
- Professional hosting of the website and security of operation
- to maintain operational and IT security
- Anonymous evaluation of access behavior to improve our offer and, if necessary, to prosecute or prosecute claims
Which data are processed?
Even while you are visiting our website, our web server, that is the computer on which this website is stored, usually automatically saves data such as
- the complete Internet address (URL) of the website called up (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=311292770)
- Browser and browser version (e.g. Chrome 87)
- the operating system used (e.g. Windows 10)
- the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
- the host name and the IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
- Date and time
- in files, the so-called web server log files
How long is data stored?
As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by the authorities in the event of illegal behavior.
In short: Your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without your consent !
Legal basis
The legality of the processing of personal data in the context of web hosting results from Art. 6 Para. 1 lit.f GDPR (safeguarding legitimate interests), because the use of professional hosting with a provider is necessary to keep the company on the Internet safe and user-friendly and to be able to track attacks and claims from them if necessary.
Cookies
| Cookies summary
👥 Affected: visitors to the website |
What are cookies?
Our website uses HTTP cookies to save user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.
Whenever you surf the Internet, you are using a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.
One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings that you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies cannot access information on your PC either.
For example, cookie data can look like this:
Name: _ga
Value: GA1.2.1326744211.152311292770-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years
A browser should be able to support these minimum sizes:
- At least 4096 bytes per cookie
- At least 50 cookies per domain
- At least 3000 cookies in total
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:
Essential cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.
Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website in different browsers.
Targeted cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.
Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.
Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.
If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Request for Comments of the Internet Engineering Task Force (IETF) called“ HTTP State Management Mechanism ”.
Purpose of processing via cookies
The purpose ultimately depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
Which data are processed?
Cookies are little helpers for a wide variety of tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the context of the following data protection declaration.
Storage duration of cookies
The storage duration depends on the respective cookie and is further specified under. Some cookies are deleted after less than an hour, others can remain on a computer for several years.
You also have an influence on the storage duration yourself. You can manually delete all cookies at any time using your browser (see also “Right of objection” below). Furthermore, cookies based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected until then.
Right of objection – how can I delete cookies?
You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially accepting cookies. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete cookies in Chrome , activate and manage
Safari: Managing cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. The procedure is different depending on the browser. The best thing to do is to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.
Legal basis
The so-called “cookie guidelines” have existed since 2009. This states that the storage of cookies requires consent (Article 6 Paragraph 1 lit. a GDPR) from you. Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).
For absolutely necessary cookies, even if you have not given your consent. exist legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this certain cookies are often absolutely necessary.
Unless absolutely necessary cookies are used, this will only be done with your consent. The legal basis for this is Article 6 (1) (a) GDPR.
In the following sections you will be informed in more detail about the use of cookies, provided that the software used uses cookies.
1 & amp; 1 IONOS webhosting data protection declaration
We use IONOS by 1 & amp; 1 to host our website. In Germany, 1 & amp; 1 IONOS SE is based in Elgendorfer Str. 57, 56410 Montabaur, in Austria you will find 1 & amp; 1 IONOS SE at Gumpendorfer Strasse 142 / PF 266, 1060 Vienna. IONOS offers the following web hosting services: Domain, website & amp; Shop, Hosting & amp; WordPress, Marketing, Email & amp; Office, IONOS Cloud and Server.
As explained in the section “Automatic data storage”, web servers, like those from IONOS, save data from every website visit.
If you would like to find out more about data protection for the IONOS website, please visit Data protection declaration on ionos.de .
Web Analytics
| Web Analytics Privacy Policy Summary
👥 Affected: visitors to the website |
What is web analytics?
We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. In doing so, data is collected, which the respective analytic tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are created and made available to us as the website operator. Most tools also offer various test options. For example, we can test which offers or content are best received by our visitors. We are showing you two different offers for a limited period of time. After the test (so-called A / B test) we know which product or which content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.
Why do we run web analytics?
With our website we have a clear goal in mind: we want to deliver the best website on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and make sure that you feel comfortable on our website on the other hand. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.
Which data are processed?
The exact data that is saved naturally depends on the analysis tools used. However, as a rule, for example, what content you view on our website, which buttons or links you click, when you call up a page, which browser you use, with which device (PC, tablet, smartphone, etc.) you click Visit website or which computer system you are using. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.
Your IP address is also saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and abbreviated form). For the purpose of the tests, web analysis and web optimization, no direct data such as your name, age, address or e-mail address are stored. All of this data is stored pseudonymized if it is collected. In this way, you cannot be identified as a person.
The following example shows the functionality of Google Analytics as an example for client-based web tracking with JavaScript code.
How long the respective data is stored always depends on the provider. Some cookies only save data for a few minutes or until you leave the website, other cookies can save data for several years.
duration of the Data processing
We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded.
Right of objection
You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent cookies from collecting data by managing, deactivating or deleting cookies in your browser.
Legal basis
The use of web analytics requires your consent, which we obtained with our cookie popup. According to Article 6 (1) (a) GDPR (consent) , this consent forms the legal basis for the processing of personal data as it occurs when it is collected by web analytics tools can, represent.
In addition to the consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests) . Nevertheless, we only use the tools if you have given your consent.
Since cookies are used in web analytics tools, we recommend that you also read our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.
Information on special web analytics tools can be found – if available – in the following sections.
Google Optimize data protection declaration
We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.
Google uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
You can find out more about the data processed by using Google Optimize in the Privacy Policy at https://policies.google.com/privacy?hl=en-US
.
MailChimp data protection declaration
| MailChimp privacy policy summary
👥 Affected: newsletter subscribers |
What is MailChimp?
Like many other websites, we also use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp we don’t have to install anything and can still draw on a pool of really useful functions. In the following we will go into more detail about this e-mail marketing service and inform you about the most important aspects relevant to data protection.
MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we don’t have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure – which is available via the Internet – on an external server. This way of using software is also called SaaS (Software as a Service). The following graphic shows schematically how MailChimp distributes emails to newsletter recipients.
With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can carry out individual campaigns, regular campaigns, autoresponders (automatic e-mails), A / B tests, RSS campaigns (sending out in a predefined time and frequency) and follow-up campaigns .
Why are we using MailChimp on our website?
We generally use a newsletter service so that we can stay in contact with you. We want to tell you what’s new with us or what attractive offers we currently have in our program. We always look for the simplest and best solutions for our marketing measures. And for this reason we also decided to use MailChimp’s newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. In this way we can create interesting and beautiful newsletters in just a short time. With the design templates we offer, we design each newsletter individually and thanks to the “responsive design”, our content is also displayed legibly and beautifully on your smartphone (or any other mobile device).
Thanks to tools such as the A / B test or the extensive analysis options, we can see very quickly how you get our newsletters. In this way we can react if necessary and improve our offer or our services.
Another advantage is the “cloud system” from MailChimp. The data is not stored and processed directly on our server. We can retrieve the data from external servers and in this way save our storage space. In addition, the maintenance effort is significantly lower.
What data is saved by MailChimp?
The Rocket Science Group LLC (MailChimp) maintains online platforms that enable us to contact you (provided you have subscribed to our newsletter). If you become a subscriber to our newsletter via our website, you confirm your membership in an email list from MailChimp by email. So that MailChimp can also prove that you have registered yourself in the “list provider”, the date of the entry and your IP address are saved. MailChimp also stores your email address, your name, the physical address and demographic information such as language or location.
This information is used to send you e-mails and to enable certain other MailChimp functions (such as evaluation of the newsletter).
MailChimp also shares information with third party service providers to provide better services. MailChimp also shares some data with third-party advertising partners in order to better understand the interests and concerns of its customers so that more relevant content and targeted advertising can be provided.
Using so-called “web beacons” (small graphics in HTML e-mails), MailChimp can determine whether the e-mail has arrived, whether it has been opened and whether links have been clicked. All of this information is stored on the MailChimp servers. This gives us statistical evaluations and enables us to see exactly how well you received our newsletter. In this way we can adapt our offer much better to your wishes and improve our service.
MailChimp may also use this data to improve its own service. In this way, for example, the dispatch can be technically optimized or the location (country) of the recipient can be determined.
The following cookies can be set by MailChimp. This is not a complete list of cookies, but rather an exemplary selection:
Name : AVESTA_ENVIRONMENT
Value: Prod
Purpose: This cookie is necessary to make the Mailchimp services available. It is always set when a user registers for a newsletter mailing list.
Expiration date: after the session ends
Name : ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001311292770-3
Purpose: The cookie is used to distinguish a person from a bot. This enables secure reports on the use of a website to be generated.
Expiration date: after 2 hours
Name : bm_sv
Value: A5A322305B4401C2451FC22FFF547486 ~ FEsKGvX8eovCwTeFTzb8 // I3ak2Au…
Purpose: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a safe and easy virtual payment transaction. For this, the user is anonymously identified on the website.
Expiration date: after 2 hours
Name : _abck
Value: 8D545C8CCA4C3A50579014C449B045311292770-9
Purpose: We were unable to find out more information about the purpose of this cookie
Expiration date: after one year
Sometimes it can happen that you open our newsletter for a better presentation via a given link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies (small text files that save data on your browser) on its own websites. Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In MailChimp’s “Cookie Statement” (under: https: / /mailchimp.com/legal/cookies/ ) you can find out exactly how and why the company uses cookies.
How long and where is the data stored?
Since MailChimp is an American company, all collected data is also stored on American servers.
In principle, the data remains permanently stored on MailChimp’s servers and is only deleted when you request it. You can have your contact deleted by us. This permanently removes all your personal data for us and anonymizes you in the MailChimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed there and we will receive a notification from MailChimp. After we received the email, we have 30 days to delete your contact from all connected integrations.
How can I delete my data or prevent data from being saved?
You can withdraw your consent to receive our newsletter at any time within the received email by clicking on the link in the area below. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.
If you get to a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.
Deactivating or deleting works a little differently depending on the browser. The following instructions show how to manage cookies in your browser:
Chrome: Delete cookies in Chrome , activate and manage
Safari: Managing cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow it.
Legal basis
MailChimp sends our newsletter on the basis of your consent (Article 6 Paragraph 1 lit. a GDPR). This means that we are only allowed to send you a newsletter if you have actively registered for it beforehand. If consent is not required, the newsletter is sent on the basis of the legitimate interest in direct marketing (Article 6 (1) (f)), provided this is legally permitted . We record your registration process so that we can always prove that it complies with our laws.
MailChimp processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.
MailChimp uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige MailChimp to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
You can find out more about the use of cookies at MailChimp at https: //mailchimp.com/legal/cookies/ , You can find information on data protection at MailChimp (Privacy) at https://mailchimp.com/legal/privacy/ read.
MailChimp order data processing contract
We have concluded a data processing addendum contract with MailChimp. This contract serves to secure your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not pass on your personal data to third parties.
You can find more information about this contract at https://mailchimp.com/legal/data- processing-addendum / .
All texts are copyrighted. Translated with Google Translate.
Source: Created with the data protection generator from AdSimple
Use of SalesViewer® technology
This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.
In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally.
The data stored by Salesviewer® will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.
The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.