Our web design agency from Munich turns your website into a digital experience


Based on the DNA of your brand, our web design agency from Munich creates a modern, tailored web design and pairs it with your business goals. We see your website as the beacon of your brand.


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We develop websites with strong narratives based on a brand’s desired positioning and its target audiences. We focus on tonality, storytelling and aesthetics:

Tamara Danz Höfe

A website capturing the dynamic and ever-evolving character of the city of Berlin.

Techniques Journal

An online platform which functions as an academic journal, art magazine, curatorial platform and design experiment at the same time.


Rebranding, Web Design and Web Development for a family-owned carpentry business rooted in Bavaria.

What is web design and what does it mean to us at Moby Digg?

Let’s start with the basics: If you are planning to implement a website project, you have probably come across the term “web design”. But what exactly is web design or web development at an agency?

Web design includes the planning, conception and design of content for the Internet. The process includes various aspects, including the design of the website architecture, the website layout, the visual design and the technical functionality. Part of the process is also the actual web development, with which we technically implement, improve and maintain the website.
The goal of our agency is to build websites that are visually strong and fulfill their purpose: gaining contacts, leads and applicants. With Moby Digg, we as a web design agency from Munich offer a holistic approach to web development. We want to make sure your website looks great and performs at its best in terms of usability, responsiveness and lead conversions. It is important to us that the web design reflects the identity of your brand and speaks properly to your target audience.
We tailor our services to your specific needs and aesthetics. A strong online presence is essential to growing your business in today’s digital landscape.

What is a web design agency?

A web design agency is a professional service provider specializing in the creation and maintenance of websites for businesses and organizations. Her primary focus is on developing aesthetically pleasing, user-friendly websites that meet the unique needs and goals of her clients.

A web design agency often works with other professionals, such as web developers, graphic designers, and digital marketing experts, to deliver a holistic range of services. The team of web designers at Moby Digg always develops tailor-made solutions that fit your brand.

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What can you expect from our web design agency from Munich?

When you work with our Munich web design agency Moby Digg, you can be confident that your website will look good and be designed with some business acumen. We pay attention to lead generation, performance and brand identity. Our expertise in web development and digital marketing will help you create a strong online presence that works with your business goals. The most important web design and web development tasks of our agency include:

A well-designed website not only attracts visitors, but also embodies your brand’s identity, values and mission. It’s about capturing the attention of your target audience and then communicating your brand message effectively. Our web design agency, Moby Digg, is flexible and can either design a new corporate identity for you or work with an existing branding. We create visually appealing and responsive web designs that convey your brand’s message and capture the essence of your organization. In doing so, we adhere to industry best practices.

Our web design team focuses on creating intuitive websites and e-commerce solutions. Your website should be easy to navigate and direct your users to the desired actions in a targeted manner. We pay attention to a clear user interface and user experience design that is tailored to your target group. Responsive website design ensures adaptability from the outset.

Our design team carefully crafts every aspect of your website, focusing not only on aesthetics but also on usability, navigation and user interactions. We ensure that your website visitors receive the right information and are guided through the website in a targeted manner.


Our website agency relies on the right technologies for the task. Instead of a run-of-the-mill solution, we use the right setup for your website. Our technologies have been tried and tested. The goal of our web development is to make your website fast, secure and compatible with all common devices and browsers. Our team uses appropriate tools to optimize the performance of your website, reduce bounce rates and improve the overall experience.

Quality content is critical to your brand’s credibility and authority. Our website agency works closely with you to create relevant, informative and engaging content that will resonate with your target audience.

Nothing is worse than programmers disappearing into nirvana. We believe in building lasting customer relationships. Our web design agency therefore offers continuous support. With it, your website is always up to date, no matter what leaps your organization makes.

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moby digg marketing

What makes good web design?

Well-designed websites are crucial to establish your brand but also to attract more customers or applicants. In essence, good web design is key to achieving your communication goals. The right mix of design and performance that suits your brand:

A brand lives from its appearance. If it feels unique and speaks the language of your target audience, you will be successful in the long term. The task of a web design agency is to find your individual design identity or to expand your existing brand. We attach great importance to design at the interface of brand, community and the goals of your website.

59.16% of Internet traffic is mobile, so it needs a good strategy. In view of this, websites must be designed to be responsive. Our web design agency ensures that your website looks and works perfectly on all devices. This improves the user experience and ultimately the perception of your brand.

Our team aims to design clear, consistent and user-friendly websites. We make sure that all the necessary information can be found quickly and in the right order. It’s about guiding the user through the design in a targeted manner and letting them immerse themselves in the world of your brand.

The production of quality website content is really important for your discoverability on the web, the value of your brand and the right addressing of your target group. This is not an easy task for many of our customers. That’s why we work closely with you to produce content that is relevant to your website visitors and inspires trust.

Do I get a new branding with a web design project?

While a web design project contributes greatly to your brand identity, it does not replace a full-on branding project. Nevertheless, there is a lot of overlap:
Web design is inextricably linked to your branding. After all, your website is a crucial part of your overall brand identity. It serves as a digital lighthouse and is often an important point of contact between your brand and potential customers. In turn, a branding project typically involves developing your brand strategy, positioning, messaging, visual identity, and marketing materials.
All things that should be present for a good web design. So, a web design project mainly focuses on creating or redesigning your website based on branding. In the best case, you work on a new or existing branding first and then apply it to the website accordingly.

What goals should I set for my website?

“Track or slack”: By tracking website goals / KPIs, you and your website agency gain valuable insights into the performance of your website. This allows you to optimize your marketing strategy and your image. Anyone who does not do this misses the opportunity to decisively advance their company.
In principle, there are many indicators that one could observe, but experience has shown that a website primarily works towards one of these goals: more contacts, customers / leads, or applicants. The website traffic, the bounce rate and the conversion rate are then essentially decisive for this.
Website traffic simply describes the overall reach of your website. This is the total number of visitors to your website over a given period of time. You can get more traffic through good SEO, marketing or word-of-mouth.
Bounce rate is the percentage of visitors who leave your website after viewing just one page. This is important because it allows you to draw conclusions about the quality of your content or the technical implementation of your website. If someone comes to your website and immediately leaves, the website has either been implemented poorly or the content does not meet expectations.
The conversion rate measures the percentage of visitors who perform a desired action, i.e. complete a goal. This can e.g. registering for the newsletter or purchasing a product. You can also use the value later to calculate whether e.g. a marketing campaign was worthwhile. This is then referred to as return on investment (ROI) – i.e. the overall effectiveness of a marketing initiative.
That being said, there are a few indicators that allow for a more in-depth look, but are more relevant to websites involved in digital marketing activities. These include: click-through rate (percentage of users who click on a specific call-to-action), cost per acquisition (average cost of acquiring a customer), and customer lifetime value (total value of a customer over the life of a customer relationship). ).

What are the biggest website performance pitfalls?

A website can have many “crutches” that lead to poor performance. Here we have summarized the 5 most common website performance traps in a short checklist:

After about 3 seconds of loading time, you are already losing a large number of your users. Optimizing the speed of your website is therefore crucial – for the user experience but also for your ranking on Google. You can eg. Compress your website’s images and code to speed up your website’s loading time.

Web design that isn’t optimized for responsiveness or inconsistently represents your brand. Make sure your site is mobile-friendly and adapts to different screen sizes. Otherwise, you potentially lose half of your users. If this happens, your website will be rated and ranked lower by search engines. Also ensure a consistent design language, especially when using fonts, colors and messages. This leads to a professional brand image.

Optimize your site’s navigation so users can find what they’re looking for quickly and easily. Also check regularly whether broken links have crept into your website.

Keep your website’s plugins and themes up to date. This will help avoid security vulnerabilities and ensure compatibility with the latest web standards. You also need to keep an eye on the browser compatibility of your website on an ongoing basis. Otherwise you risk a bad user experience.

Google and other search engines are constantly changing their algorithms. You must therefore constantly adapt your website to current SEO techniques. This keeps your website visible in search engine results and more you can generate more organic traffic.

How can I gain more contacts and customers through my website?

For entrepreneurs of all kinds, gaining contacts, customers or applicants via their own website is an important and often difficult marketing task. The crucial question here: How can more visitors be converted? That depends on many factors. However, there are a few quick wins that you should definitely keep in mind:

Humans are social animals. We trust the opinions of our fellow human beings. In the sales process, positive customer reviews can therefore help to give a product or service significantly more credibility.

95% of all website visitors have no buying intent at all, i.e. no willingness to buy now. First, you need to be made aware of the problem your product or service solves. Therefore, first of all, offer a lead magnet that arouses the interest of the user and collects their e-mail address. If you then, in the form of an email campaign, slowly feed the user with knowledge, you can later convert them into a customer – when they themselves are ready to buy. In this way you do not lose a large part of your website visitors in advance. Classic lead magnets are e-books or white papers.

With retargeting campaigns, you can advertise to website visitors who have not yet converted on their first visit. In doing so, address the reservations of the potential customer that you know of. In this way you increase contact points with the user and ultimately the chance of winning him as a customer. Think of it as part of your lead nurturing strategy.

Test and analyze various design elements, content, and calls-to-action. Make sure to only change and evaluate one element at a time. In this way you can constantly increase your conversion rate and make your traffic more valuable.

This point should be self-evident. Use tracking tools and analytics to optimize your website’s performance. Also regularly collect and analyze customer feedback, e.g. of reviews or customer surveys. This allows new product ideas to be developed, but also problems on the website to be identified.

How can I attract more applicants through my website?

Even in the highly competitive job market, just a few changes to your website can lead to visible success.


Build a visually appealing, easy-to-use, and informative careers page that showcases your company culture, values, and benefits. Make it easy for potential candidates to find vacancies and simplify your application process as much as possible (e.g. just ask for an email and then look for contact).

Use social media to advertise vacancies. These ads should then go to customized landing pages that make the mobile application process extremely easy. Pay attention to a targeted approach and limitation of the target group.

Encourage your existing employees to refer potential candidates. This can happen in the form of monetary incentives or e.g. through vouchers. This not only gives you more good employees from your workforce, but also promotes the commitment of your team.

Host virtual job fairs or webinars to connect with potential candidates. You can automate parts of the event, such as registration and the important aspects, such as the presentation of your corporate culture, live. This allows you to reach a wider audience and potentially increase the number of applicants.

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How long does it take to implement a website?

For a small digital experience with a lot of preparatory work, we can achieve a lot in just a few weeks. Depending on the complexity of the project, this can take much longer. For example, if there are no assets that are responsible for the development, e.g. can serve a website, we expect at least 2 – 3 months implementation time. Good things take time.

How much does a new website cost, including web design and programming?

The cost of a new website, including web design and programming, can obviously vary greatly depending on the requirements. Basically, a web design agency calculates the price of a website in the following phases: discover, design, deliver. Which means something like: concept, design, programming.
The concept phase of a website project includes finding the design language and planning the information architecture of the website. Our web design team starts at around €2,000 net.
In the design phase, individual pages are designed and the mobile design of a website is also outlined. When we talk about a simple landing page, we are talking about a minimum budget of €2,500 net, for a common business page at least €5,000 net.
In addition to the technical implementation, the programming or delivery phase also includes testing and optimizing the site for all common browsers and devices. We usually speak of a budget of €3,500 net.
Smaller pages or landing pages can therefore be implemented from around €8 thousand net. On average, medium-sized companies have to reckon with costs of around €35-65 thousand net for a corporate website. The decisive price factors are scope, period / deadline and the desired features.

Why should I hire a web design agency?

Hiring a web design agency offers numerous advantages. Above all, cost and time efficiency, individual design and ongoing support. It is difficult for small and medium-sized companies in particular to manage a website independently, usually without an internal marketing team. By outsourcing your website project to a web design agency, you can save time and resources that could be better spent on other aspects of your business.
Also, a website is an ongoing project. Your website agency will do everything to empower you to operate your website yourself – if you want to. On the other hand, you may need to add new features or expand your website as your business grows or your needs change. The focus remains on a professional brand image instead of a self-made brand.

What goes into a web design agency briefing?

A website project starts with a good agency briefing that clearly communicates your goals and expectations to your chosen web design agency. This leads to transparency and ultimately to a successful website project. Therefore, we have written a short guide here that captures the most important points of a briefing:

First, give an overview of your company. In doing so, address your mission, values, target group and unique selling propositions (USPs). This helps the web design agency better understand your brand identity and adjust their approach accordingly.

If available, outline the desired functionalities and the corresponding sitemap structure in bullet points. Most of the time, this point goes hand in hand with the definition of the goals. For example, building a career platform aims to attract more applicants.

Clearly outline the goals and KPIs you want to track with the website. Whether that’s increasing brand awareness, generating leads, increasing sales, or improving user experience.

Share links and screenshots of websites you like and briefly describe why. In return, you can also give anti-examples. Both help the website agency to get a more accurate picture of your requirements.

A clear timing with fixed milestones should be defined. It is also important to know in individual cases whether there are blockers that can significantly impede the progress of the project.

If you have a budget idea, you should share it with the agency. Then goals, timing and budget can be coordinated.

Let’s talk about your project.

Korbinian Lenzer

Elvirastraße 25 RGB
80636 Munich

+49 (0) 89 189 1949 0