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Räume, die wirken.
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Herausforderung

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Rakoon Design entwickelte bereits hochwertige Kinder und Familienlandschaften mit starkem pädagogischem und gestalterischem Anspruch. Der bestehende Markenauftritt zeigte diese Qualität jedoch nicht klar genug. Branding, Website und Kommunikation wirkten uneinheitlich und teilweise zu kindlich für die eigentliche Zielgruppe. Internationale Entscheider:innen aus Architektur, Hospitality, Education und Premium Real Estate brauchten eine präzisere Ansprache und ein Erscheinungsbild, das Vertrauen, Qualität und gestalterische Reife vermittelt.

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Herangehensweise

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Wir haben die Marke vom Raum aus neu gedacht. Im Zentrum stand der konzeptionelle Kern ‘Raum für Wahrnehmung’. Die Gestaltung folgt dem Prinzip der Reduktion und schafft bewusst Platz für Ruhe, Fantasie, Spiel und Stille. Natürliche Materialien, sanfte Farbwelten, organische Formen, viel Weißraum und reduzierte Typografie wurden zu einer visuellen Sprache verbunden, die pädagogische Tiefe, Sicherheit und hochwertigen Raumanspruch sichtbar macht. Website, Kommunikation und Print wurden auf dieser Grundlage neu strukturiert und in ein konsistentes Markensystem überführt.

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Ergebnis

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Entstanden ist ein kohärenter Markenauftritt, der Rakoon Design klarer im Premiumsegment positioniert. Die Marke spricht Architektur und Innenarchitekturbüros, Luxus Hotels, internationale Schulen sowie Projektentwickler:innen präziser an. Design, Inhalt und Tonalität greifen ineinander und machen sichtbar, wofür Rakoon Design steht: sichere, schöne und durchdachte Räume, die Kinder und Familien gleichermaßen erreichen.

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